Client: Heart & Soul Studio are one of UK’s finest producers of sustainable crackers and celebration products. Their creations can be found in big-name department stores and within retailers worldwide.
Challenge: Heart & Soul needed a rewrite of their existing B2B website in order to strengthen their value proposition and improve SEO.
They also required enticing product descriptions for each of their 125 products.
Solution: I created compelling, keyword optimised, headlines to grab attention and improve site readability.
The headlines are accompanied by snappy blocks of copy to keep users engaged and convey USP's in a simple and concise style.
Finally, I crafted bitesize product descriptions to hone in on the unique features and benefits of each product.