Client: Cotswold Energy Group (CEG) are driven by a simple mission: renewable energy for all. They provide clear-cut solutions to enable more homes and businesses to harness the life-changing benefits of renewable energy.

Challenge: Create copy for the new CEG website that:

-      Improves SEO

-      Drives more enquiries

-      Avoids jargon

Solution: Working closely with the design and development teams, I crafted keyword-rich copy for a multi-page website that gives UK homeowners and businesses a comprehensive overview of renewable energy solutions.

Given the scope of the site and the many technical elements of renewable energy, I kept the copy snappy, accessible, and benefits-driven. Taking care to balance enough information with the impetus to submit an enquiry.

We used a dedicated FAQ page to answer some of the more techie questions about renewable energy. Ideal for users who want more info and good for SEO.