Client: needi are a new gift marketplace. Their innovative gift matching service aims to support small businesses, nurture meaningful connections, and spread joy with the gifts that matter.

Challenge: Distill the needi message into a copy piece that can be used for marketing purposes and investment opportunities.

Solution: I created a boilerplate to tell their story in a compelling way and deliver the core messaging.

Together, we developed a tone of voice that perfectly captures the personality and ethos of their brand.